Journal

Our Latest Insights

Product
The founders who raise don't have better ideas.
They have something live. Here's the uncomfortable truth about why you're still planning.
By Avenor · 5 min read
Build
A look at what we actually built.
Why we cut what we cut, and how being live, even with a lean product, changes everything.
By Avenor · 4 min read
Strategy
Stop obsessing over competitors.
Your biggest threat isn't another startup building a similar feature. It's user apathy.
By Avenor · 6 min read
Design
The precise ROI of good taste.
Why aesthetics matter immensely for early-stage B2B software to build immediate trust.
By Avenor · 3 min read
Growth
Getting the first 100 users.
The unscalable things we did to get the snowball rolling for our latest product launch.
By Avenor · 7 min read
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